I teach you to design authentic stories that inspire action.
I focus on the human-side of marketing, drawing from documentary storytelling, strategic marketing, psychology, and philosophy.
Keynote Topics
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The Value Equation | Turning Pumpkins into Carriages
This talk challenges our fundamental assumptions about value, and examines enlightening, scientific research about the power of storytelling.
I present a model for value creation, and demonstrate how we can use stories to elevate the perceived value of our offers, turning pumpkins into carriages.
You’ll leave inspired to embrace your role not as a Messenger, but as a Value Creator for your brand.
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Relationship Marketing | Using Stories to Craft Connections with Your Audience
This enlightening keynote unravels the secrets of relationship marketing through the lens of brand storytelling.
Discover how the stories we tell hold the key to unlocking deep connections with customers. Through real-world examples and practical insights, we'll explore how storytelling enables you to understand your customer on a profound level, infuse customer-centricity into every interaction, and foster authentic relationships.
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The Power of Brand Storytelling | The Peculiar Way Brands Dominate Our Culture and Define Our Lives
Ever consider how odd it is that brands are cultural icons?
This talk explores the surprising meaning we attribute to brands, and the very real relationship we form with them.
Discover how brand storytelling can create business value, elevate company culture, and create a ripple effect that shapes our contemporary folklore.
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The 4 C's of Storytelling | How Stories Create Meaning
“Stories have a beginning, middle, and end.”
Yes. So do car alarms.
But what exactly makes a story a story? How do we tell one effectively? And why exactly do we storytell?
I cover all this, while providing a very concise and revelatory primer on story structure.
Bryce captures the audience with his knowledge and passion.
He brings an enthusiasm that truly mirrors his personal brand. Bryce’s session provided the audience with storytelling tools and information they needed to apply to their business.
Courtney Piette, PrimeGlobal
Storytelligent™ Workshops
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Narrative Positioning
Focus area: Brand Strategy & Messaging
Who’s it for?: Marketing Leaders, Creative Directors, Brand Managers, Business Leaders
How do you stand out from the crowd and connect with your customer in a meaningful way?
By crafting an authentic brand story that puts your value on display.
This workshop helps you craft the two foundational stories that define your brand’s identity: you value story, and authentic purpose story.
Throughout the Narrative Positioning workshop, you’ll define your value proposition, customer profile, and mission statement, and learn how to utilize them to unite your team and connect with your customer.
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Buyer's Journey Saga
Focus area: Content & Funnel Strategy
Who’s it for?: Content Managers, Creative Directors, Product Marketers, Marketing Directors, Sales Executives, etc.
How do you get your audience to care about your offer and want what you’re selling?
By designing a content strategy that establishes trust, loyalty, and value.
This workshop is essential for anyone wanting to get serious about brand storytelling.
The Narrative Positioning workshop is a prerequisite for this session. We build upon your brand story foundation and I show you how to bring it to life, and translates your business goals into a meaningful, story-driven content strategy.
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Planned Authenticity
Focus area; Content Creation
Who’s it for?: Creative Marketers, Communications Professionals, Creative Professionals, Content Creators
How do you craft meaningful stories that move your business forward?
This workshop lays out my proven process for consistently producing Emmy-winning brand stories.
Your team will learn how to craft authentic, human-driven stories in vein of brand journalism. This approach can be applied in the mediums of video, podcast, and written content.
You’ll learn the tools, processes, and techniques to source and vet story leads, develop the story, write the script, prepare for and conduct the interview, and create an engaging story.
What the Audience Is Saying
“I was just blown away by your keynote speech. It was extremely compelling. I love Joseph Campbell and it was so cool to hear you break it down in new ways.”
— Jacob Stauff
“You have a true gift for storytelling and teaching. As a former teacher, your charts and structured steps and explanations helped me so much.”
— Marquis Wallace
Watch me in action
In this opening keynote from the Storytelling, Branding, & Marketing Conference 2023 in Atlanta, GA, I demonstrate the power of brand, how natural and primal branding is, and challenge the audience to build a brand that changes the world.
BRAND STORY FRAMEWORK
The foundation of what I teach
After over a decade of helping countless clients bring their story to life, I’ve drilled down my turn-key framework for award-winning storytelling in this FREE Storytelligent™ Guidebook.